TAM Airlines sponsored Zeca Pagodinho’s concert at the Fillmore Theater in Miami Beach. We activated the brand installing a giant led screen showing TAM’s Social Media Wall. People just needed to post a photo on Instagram or Twitter using the hashtag #TAMZeca to appear on the big screen.
One of our team members was the responsible for the moderation checking all the pictures posted before sending them to the Social Media Wall.
We also had flags, banners, and promoters doing a survey with the audience.
- On 11/06/2015